Navigating the Social Media Customer Journey

Lost In The Algorithms- Odyssey # 29

So much for the notion of a daily odyssey being a smooth sail. Life loves to pitch curveballs, especially when you’re juggling the roles of a dad, a writer, and a reluctant participant in the cosmic comedy of the 21st-century digital landscape.

When I think I’ve mastered consistency, the universe decides it’s time for a plot twist, which brings me to today’s odyssey.

The relationship between your brand and its audience is like a high school romance — awkward, fraught with missteps, and yet undeniably compelling.

Picture the digital world like the crowded hallway of consumer attention, where your brand is the new kid, navigating the social hierarchies with the grace of a cat on a hot tin roof.

The saga begins with a chance encounter. Spotting a meme that shines like a beacon amidst the sea of cat videos and existential rants. It’s not love at first sight, but curiosity is kindled — a subtle nod across the crowded internet room, a fleeting connection in the digital void.

That’s the awareness phase.

As the narrative unfolds, we venture into the flirtatious dance of engagement, where every like, comment and share is a step closer to something more.